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Thursday, June 18, 2009

Music Downloads And Role OF RIAA

By Susan Reynolds

RIAA is a contraction of Recording Industry Association of America. This association is a syndicate of multiple large companies that handle the recording and music distribution throughout United States of America. RIAA claims to have More than 90% of the music recording companies and distributors as members of it. In 1950?s was more attentive to maintaining the quality of music. Today the main aim of association is prevention of copyright violations.

Frequent and illegal copy or download of music without permission from copyright holders led to a change in the policy of the association. The operation is currently supervised by Mitch Bainwol. It used to be that in the 1990?s Napster which was an online music file sharing service was on hand and people in large numbers downloaded all kind of music from it free of cost. Without any payment they used to download, burn and share music with friends. With progress in computer technology the matter of copyright violations came more and more into focus.

RIAA stringently opposes P2P music sharing. In the year 2000 it initiated steps to see that P2P trading of music is constrained. Though the trading could be called to have reduced quite effectively but it continues to exist even today. RIAA has not reduced its pressure against P2P sharing. It has imposed prohibition not only against the traders but even individuals are not immune from it.

RIAA has sought to actively educate people about its policies. It has identified the youth as a special target. Through many seminars, forum discussions, and presentations attempts have been made to raise the awareness of youth RIAA?s set of rules and guidelines. RIAA has approached many colleges and universities to help them in this campaign. This has resulted in universities and colleges taking care to not only educate their students about it but also seeing to it that inside the university or college premises no illegal music is downloaded.

People have been shocked by the legal actions taken by the RIAA. A legal action against a woman in her 60?s who is unable to use a computer, lawsuit against an old woman nearly 83 years old, and one against a kid of about 12 has actually sought to tarnish the image of RIAA. With protests against such actions the integrity of RIAA has eroded to a large extent.

RIAA formulated a law in the year 2003 that no action will be taken against people who had in the past downloaded music illegally provided they undertake to not to do so in future. This was hailed by many as a positive approach but the law was deflated in a year?s time.

RIAA also holds belief that pirated music hurts the artists as their music is played on inferior quality CDs and without their due permission. The due permission here actually refers to legally buying the music. "It makes people listen to poor quality music that was actually developed with so much hard work? is the belief of RIAA.

Other than the field of copyright protection, RIAA is also busy with watching the sales and tracks the same. RIAA labels the records as "Gold? or "Platinum? depending on the number of CDs sold. It can be said in conclusion that RIAA has succeeded in keeping music industry business clean and good. - 18762

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