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Thursday, May 7, 2009

Operators in the music market dominance will be challenged

By Zou

The melodies commerce today has come to a bottom. From the starting of 2008, there is no blaze in a recital, not a newcomer to shatter out of the market presentation over the board to shrink, record businesses proceed out of enterprise one after another layoff, the stepwise disintegrate of the commerce as a entire is facing.

And the record financial gathering which is the setting of the wireless market, has become a super very large casino corruption. Make wealth now in the wireless is not the statutes have been endorsing this ridiculous piece of music a very naive thought of the. And brush on the table, fastened up, mass, but statements we did not learn about these time spans, is reliant on the bond between operators, the bond with the piece of music itself has not been.

Of course, the melodies market will not ever proceed awful so rapidly and now the dawn, escorted in by the end of 2008 restructuring and 3G operators permit handed out by China Mobile, Unicom, the three foremost telecom operators. At present, the new telecommunications and the new Unicom melodies in re-building stage, telecommunications stage for the Central Conservatory of Music just to entire the tendering workout to recognise a new procedures support business, China Unicom will be May 17 in Japan Telecom to launch 3G melodies enterprise and a new melodies platform. After the three operators will be the three foremost melodies stage to enlist in wholesome competition.

The reorganization of the operators do not have too high expectations

3G high expectations for the music business, many people suddenly into the sci-fi fantasy like a better world. But I am sorry, 3G is a step-by-step arrival of. In the new music platform for operators also need a long-building platforms and business, there are a lot of detours to go and many problems to be solved. Mainly internal system operators and officials of the limitations of ideology-based, together with the Central Conservatory of Music platform of relations with the provinces to deal with branches, as well as technical issues such as public relations. Let the music industry these are also going through a painful and long wait for the process to get to dawn. I personally estimate that the need for "fixed-line operator of the proposed platform for the development of music" more than 3 years, many music companies are likely to starve to death waiting for the road.

Therefore, if the wants on the operator who then attached to a digital melodies, how is a dead board. But not ever one day the street, melodies, digital melodies output market, not just wireless melodies enterprise, it will not be overridden by one operator.

Previously, the leading music business operators, the users and port charges are operators. All SP's marketing, are also beginning to the end user is the operator. Internet music paid as a result of limited means and piracy problems have not improved. Previously, nine days, Whale Music, such as genuine subscriber base as a result of small channels do not have the monopoly, users do not have the resources, so struggling. However, there are a number of mobile phone music business do companies and Internet giants, they have the monopoly operator of these advantages, users not only have strong resources and port charges, and there are some advantages of the new operators not available. So it is with the operators against the music business.

3G tunes market is still full of variables

Many people think that 3G is the telecom operator's 3G, in fact, this is a mistake. Because new technology is always a insurgents, not only to subvert the opponent, but also to subvert their own. 3G technology is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new business, but also opened up a Pandora's Box and out of control, the previous operator closed environment will be torn a large gap, the future is wireless Internet network and online integration platform, operators will be caught sooner or later, open the quagmire of the Internet.

Digital melodies from a superior operator in this position will shortly be broken. As a outcome of the present operators and the ring CRBT enterprise has been finished in the progressive death of more than 80% of buyer earnings is passive users (bound), take the start to buyer users CRBT approximated less than 20%, This displays that the ring pitch have been Like with the supply and genuine land parcel is a large-scale bubble, and the bubble will finally blew day. Therefore, operators may shortly be wireless in the customary melodies enterprise is opposite drowned. Future tendencies in the melodies enterprise is a melodies download, download full-song era directions, not the scope of the operator controlled. Therefore, one time the operators ringtones polyphonic ringtones vintage enterprise bubble blew, and the new full-song download enterprise is not no more powerful and stronger. Then, in the new open natural environment of 3G, operators are expected to emerge a total fall in the melodies enterprise, the client most of the decrease situation.

The future of the melodies enterprise will be a one-stop answers, encompassing wireless systems, on-line Internet, a kind of handheld apparatus (mobile telephones, the Internet) and so on. To users who can effortlessly tap water as the provision of melodies enterprise, that is, "everywhere in the music," then the market who the victor is.

The three most promising music company

We let us not mention to the "hardware + platform" form, Apple iTunes, their force in China will take some time. Tencent furthermore let us not mention to such a gigantic client of the business, because of it has not absolutely authentic, and the melodies enterprise is joined up and other pattern of business. Of course, let us not mention to this kind of piracy location Baidu.

We summed up the three most undertaking to do authentic melodies business. They were presented just before a time span of authentic melodies seek download google, Sina melodies library, as well as Nokia. The three not only have the mighty assets of users and operators to users than high-end, higher emblem loyalty; they are not only the melodies enterprise as an significant scheme, and a better comprehending than the operators of Internet melodies this new information of enterprise operations.

When the Internet giant and mobile phone giant has also come in to kill time, users are not operators, or even steal from the hands of the user operator. Operator is a monopoly of the rules of closed and open rules of the Internet will allow operators of thinking taken by surprise. With the 3G wireless technology, telephone charges will eventually be more and more expensive, and even tended to be free, operators will be the same as QQ, basic services free, relying mainly on value-added services and fees. And value-added services in the most basic of business is music, so the key in the music business, operators will be affected by these Internet predators and mobile phone giant joint attacks, which on the whole telecom industry into the invasion.

Not only is each of the three, the last two years has been widely rumored, Apple iTunes, Wal-Mart, Motorola, and many other giants in the layout of the Chinese music market, but time did not fully mature. Now, countries in the world is committed to strengthening the protection of intellectual property, copyright and began to rectify the Internet market, as well as 3G and other new technologies to achieve step-by-step, the opportunity is ripe. The future of digital music market, and the whole telecom market will look very different. - 18762

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