Music Theory Affects Business Psychology of Everyone
Ever since commercials have existed they have been based on the nature of psychology. Using music theory has only served to make this even more obvious.
Consumer satisfaction is likely going to win over anything else. Time and time again business has used psychology along with music theory to fuel desires. Products promoted will likely be able to satisfy the shopper. Melodic persuasions will draw people in to try something new or even reinforce something old and familiar. Big business knows this and that is why they keep promoting well known products and refresh the ads with new tunes.
Children are often engrossed in stories that have music associated with them. It is not unusual to hear a child singing a song that has been played repetitively. The business industry is very aware and utilizes music theory. By taking a melody with just the right balance of consonance and dissonance and using this with product promotion the child is pulled in. The tune may be repeated over and over by the child and commercials. While shopping the same tune is recalled. The desired result is met when a purchase is made of the melodic product. And the product itself doesn't even have the ability to sing any song. Hence the product has come alive!
Awareness of what draws the consumer to buy has been well researched. Billions of dollars are spent to brings products to the forefront. People who are well aware of music theory are often employed to take an equal part in ad development. Melodies that are unique, old standards or more contemporary are connected to product promotion. Of utmost importance the choice of music has to have a positive effect on the psyche of consumers. It has to be music that says "yes" when consumers are shopping. For some products such as health or home care items the tone may be quite different. There may be a stronger tone to emphasize that a product is powerful.
Some people are not going to be as greatly influenced to buy the promoted brand. There has to be something more to draw them in. Often these are people who have tight budgets and simply cannot afford any luxuries. Promotions that emphasize savings are likely to be the most noticeable. Jingles have been often heard that indicate a sale item. Commercials show that there are lower priced options when going out to eat. Music theory comes into play to produce assuring tones delightful melodies to draw consumers in. - 18762
Consumer satisfaction is likely going to win over anything else. Time and time again business has used psychology along with music theory to fuel desires. Products promoted will likely be able to satisfy the shopper. Melodic persuasions will draw people in to try something new or even reinforce something old and familiar. Big business knows this and that is why they keep promoting well known products and refresh the ads with new tunes.
Children are often engrossed in stories that have music associated with them. It is not unusual to hear a child singing a song that has been played repetitively. The business industry is very aware and utilizes music theory. By taking a melody with just the right balance of consonance and dissonance and using this with product promotion the child is pulled in. The tune may be repeated over and over by the child and commercials. While shopping the same tune is recalled. The desired result is met when a purchase is made of the melodic product. And the product itself doesn't even have the ability to sing any song. Hence the product has come alive!
Awareness of what draws the consumer to buy has been well researched. Billions of dollars are spent to brings products to the forefront. People who are well aware of music theory are often employed to take an equal part in ad development. Melodies that are unique, old standards or more contemporary are connected to product promotion. Of utmost importance the choice of music has to have a positive effect on the psyche of consumers. It has to be music that says "yes" when consumers are shopping. For some products such as health or home care items the tone may be quite different. There may be a stronger tone to emphasize that a product is powerful.
Some people are not going to be as greatly influenced to buy the promoted brand. There has to be something more to draw them in. Often these are people who have tight budgets and simply cannot afford any luxuries. Promotions that emphasize savings are likely to be the most noticeable. Jingles have been often heard that indicate a sale item. Commercials show that there are lower priced options when going out to eat. Music theory comes into play to produce assuring tones delightful melodies to draw consumers in. - 18762
About the Author:
Bjorn Bringhorman is a professional author who specializes in elton john music and elton jon music.
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