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Monday, May 18, 2009

Cell handset plunged into the hardest bang yield of in the household brand labels 3G development brewing

By Zou

According to the Department of Public Works letter dated April 24 announced the first quarter of China's electronic information industry shows, 1-February, the electronics industry realized a total profit of 680 million yuan, down 96.3%. Among them, mobile phone sales continued to decline, for the hardest hit. According to statistics, China's mobile phone industry over the past few years have maintained a high growth compared to the first quarter of this year, China's mobile phone production fell 3 percent, with the exception of Huawei, ZTE and other enterprises, the domestic brand GSM mobile phones business losses almost across the board.

With the spread of the global economic crisis, China's mobile phone manufacturing companies are not better than the day. With the issuance of 3G licenses, mobile Internet applications are increasingly becoming mainstream, many domestic brand mobile phone manufacturers have carried out to varying degrees, profit model, so when the 3G era, to explore a path of sustainable development.

Into the consolidation time span of the mobile telephone market

Mobile telephone commerce has been following all types of localities of the capital, as the international financial worsening directed to slowdown in demand for new wireless telephones, the mobile telephone market is opposite the most grave dispute ever. According to statistics, in 2006, household wireless telephone output is 480,138,000, comprising a development of 2005 over the identical time span 58.2%; in 2007, household wireless telephone output development of 14.3% to 548,579,000. The year 2008 a total of 559.64 million wireless telephone output, an boost of 2.0 per hundred, an boost of decline.

Analysys International's examine in addition presentations this trend. In harmony with its "2008 China Mobile Terminal Market Data Monitoring Report" presentations that the incurable market in 2008 quarter weighed against to the ring than the expansion rate plunged extensively in 2007. Ability to develop the complete market descent in the quick expansion of frail point in time of market entry.

Analysys analyst trusts that the fiscal critical purpose changed the in the household economic procedure will slowly show in the first half of this year. In this state, the in the household portable handset market expansion end of the key elements is frail, will still carry on for some time.

Can work out in the next time span of time, the telecommunications market the new 3G market affray and efforts to encourage the start of the large-scale components, the general outlook of market consolidation furthermore can continue up to six months to a year's time, after a time span of fast development of new will come. In the 3G market, wireless terminals sales, service will be unprecedented change.

3G smartphone war-induced

January 7, 2009, with China's 3G license issuance, the mobile Internet as a business-led development of the industry as mobile Internet applications for smart phones as a gateway to the market value of most industries.

Recently, Nokia advertised the effects present, the first quarter of this year Nokia portable handset sales in China last year declined by 14.8%%. As ruler of the world's handset manufacturers, Nokia has been the purpose transferred to the paddock of portable Internet development, presentations the 3G portable Internet tide-induced. Recently, another oversized Cisco will in addition be a way through fusions and acquisitions into the paddock of brainy handset manufacturers.

3G portable Internet-induced rush has been the conventional handset financial gatherings have an very large danger, if the approach does not look for company restructuring might be abandoned by the industry. At the time, Dell, Cisco, Apple, Google, Microsoft and other oversized creatures are included in the fabricate of brainy handsets, is for the in the household portable handset brand label, and now plunged into a weighty siege.

Provide an possibility for 3G alternatively of the security

As a outcome of the preceding rounds of tendering for wireless operators, the household wireless telephone manufacturers with a "small vessel U-turn" of the benefits and become a well-deserved victor, the general China-made wireless telephones will be high-profile debut of the 3G in the future affray, and a virtual monopoly before Domestic wireless telephone market, foreign emblems will bear from household emblems in periods of expertise, goods and charges on the full variety of challenges. As if, in the 3G before, we have a chance.

Among them, the household wireless telephone emblem of high-profile attention. In the preceding operators of the tender "Running out of Time", the household wireless telephone to get a substantial share. It is described that in China the second around of TD wireless telephone tender, ZTE, Samsung Electronics, Qualcomm and Amoi new mail the peak four ranks. Among them, ZTE won the tender 61,000, more than the number of TD wireless telephone tender 30% of the entire, live at the biggest market share.

In detail, the foreign emblems and are furthermore not eager to quiet in the 3G market. Domestic buyers of emblem commitment founded on long-term, for an internationally renowned emblem examines ahead to the future with 3G. According to the Internet buyer study center, "2008-2009 China emblem wireless telephone market study survey" facts and numbers displays that the anxiety of most Chinese users of 3G wireless telephones, Nokia is still spectacular, the percentage worried about more than 50 percentage points, pursued by Sony Ericsson, Samsung, Motorola and other worldwide brand. Based on the undertaking future market, the worldwide emblem did not rest in the stride of 3G.

It is appreciated that facets of the 3G Samsung wireless telephones new wireless telephone will be commenced by the end of May early June. Another wireless telephone monster LG, is the most latest high-profile foreign emblems in the family, will launch this year its 25 3G goods, comprehensive treatment of TD-SCDMA, WCDMA, CDMA2000 three networks. 3G fatal grade in the market was about to start large-screen battle.

In the 3G before, foreign and in the household brand labels have the opportunity. Although the in the household portable handset brand label is still the need for precipitation, but as long as their technologies, yield, and a advance in charge, there is in all likelihood to ensnare up with foreign capital in the 3G era.

In supplement, China's present wireless telephone market, the occurrence of prevalent localized companies, some professionals accept as factual that the cabin will not last long, the future of China's wireless telephone or to self-innovation, and, at present, numerous localized companies currently in the 3G transition, coming back to the mainstream .

Overall, the 3G portable handset is still in the Warring States Period, who keeps the higher hand in order that it is too early. In augmentation to portable handset manufacturers to carry on examine and development in technical knowledge making many steps, it should be in people's client conduct and demand on the brain. Who in the future 3G enterprise roles to advance customer stickiness, to change the mainstream way of life, who can become a 3G champion, of course, this in addition is reliant on the operators and handset manufacturers to work together. - 18762

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