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Monday, May 4, 2009

2009 China's auto electronics commerce has evolved quickly

By Professional editor working for cheaponsale.

2008 China's auto electronics commerce has evolved quickly, but the worsening external natural environment and numerous other harmful components make the prospects for 2009 commerce origin for concern. In alignment to grab more apparently the economic urgent position in 2009 against the backdrop of the development of China's electronics commerce context, this item proceed to well-known study organisations, analysts, and readers to share their expert automotive electronics commerce investigation and outlook.

The process of domestic automotive electronics industry will continue to deepen the crisis

CCID Consulting, chief director of automotive and semiconductor enterprise Chong Li

In fresh years, China's automotive development in augmentation to advanced goods produced, the commuter motor vehicles notably tempo up the step of wares upgrades, and in this around of wares upgrades, the in the household automotive using electronics more and more become one of the most noteworthy sign. The second half of 2008, the worldwide fiscal critical purpose, China's auto goods produced development has not been extensively looked frontwards to before the advance of the 10 million grade, in the face of probable highly-developed turmoil will carry on, concurrently with the arising of "tax reform" request, 2009 China's auto development will deduce in the main purpose to what? The Chinese automotive electronics market, which will be affected?

From the prevailing configuration, the development of China's automobile development may be a small slowdown in the step, but the fiscal critical purpose triggered by turmoil on the automotive electronics development and will not have much market consequence, on the divergent, it in addition may lead vehicle electronics market moved into a new era.

First of all, in today's economic situation, the automotive products market is bound to become increasingly fierce competition, automotive manufacturers in addition to price cuts, the increased allocation is the most effective means of competition, and increased allocation process, the rate of motor vehicle electronic equipment will be improved significantly. Automotive market in 2008 from the point of view, this "does not increase the amount of" - or even "increase the volume and price" means the competition has been extensive use of the many car manufacturers, and with the increasingly serious forms of market competition, more generous "increase the volume of" imperative.

Secondly, if the assemblage of "fuel tax", little vehicles will become the new darling of the market, while little vehicles for the upgrading of the automotive commerce will become the next aim of development. In alignment to rendezvous buyer demand, numerous in high-end electrical devices goods in automobiles will be transplanted to little vehicles, the future of little displacement vehicles will be entire in the buyer electronics display in front of configurations.

Third, the "fuel tax" collection makes hybrid car market has once again aroused much attention. Over the years, including Chery, BYD, such as local brands, including many car manufacturers in the hybrid vehicle has done a lot of work, the product matures and costs decline, hybrid market in 2008 is expected to start formal scale. In hybrids, the automotive electronics products generally share the cost of more than 40%, some even to more than 60% hybrid market over the next few years will no doubt become China's automotive electronics market new impetus to the development.

To sum up, the storm in the industry, from vehicle production, the part of automotive electronics products in the market capacity growth will be slowed down, but from another point of view, this industry turmoil has the potential to become automotive electronics market into a new phase.

Car navigation yield unlimited prospects for the development of extensive

IMS Research analyst Liu ling qing

If you are concerned about China's automobile market, you will find that car navigation systems now have not only high-end cars in the high-allocation model. A lot of the price from 150,000 to 200,000 RMB is also about family cars loaded with navigation system launched version of the navigation. In addition, as a lot of media publicity as well as the navigation system hardware and software become more perfect, "driving with navigation" concept is increasingly being accepted by the vast number of consumers.

Detailed analysis of China's car audio, car DVD car navigation system and the status quo and market characteristics, IMSResearch on the future development of these products to make the forecast, and that the vehicle navigation system is the development of these three products the most fast-moving field.

As a result of pre-installed in-vehicle navigation systems, as well as 1.6 ~ 2.5L displacement 2.5L models loaded in the rising proportion is expected to pre-installed in China in 2015 the sales of car navigation systems will exceed 2.3 billion U.S. dollars. For the time being, China's pre-installed vehicle navigation systems market is still largely monopolized by foreign brands. Not only the rapid development of the market pre-installed, installed after the car navigation products are expected to usher in a period of rapid growth. Different from the pre-installed vehicle navigation systems market was the monopoly of foreign giants, China's own brands in the post-mounted car navigation product market occupies a considerable share of the market. More representative of their own brands include helpful, such as day camp and Huayangosaurus. Because of the relatively more competitive price advantage and relatively perfect sales network of support, after China's own brand products, car navigation equipment development momentum has been completely overshadowed by a number of well-known foreign brands. However, due to portable navigation systems and navigation of the strong impact of mobile phones, the Chinese car navigation systems installed after the market competition will be more fierce. - 18762

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