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Friday, April 17, 2009

Household appliances to reply to crises in appearing markets take affirmative steps to evolve trade items

By Zou himfr

March 26 Annual Report released by TCL Group, despite a wish to surrender the respondents - and the attribution of total profits of listed companies has improved significantly with a net profit of both, but the significant export-oriented enterprises overseas sales growth rate obviously slowed down.

TCL Group of China is only a microcosm of house electric appliance enterprises in overseas markets shrink, the "made in China" will endure the check of winter? An commerce that shrinkage in the trade items of the check, the hardworking going by car the functional change and household demand, Chinese dwelling appliances are the key to enterprise transformation.

Performance: sales in overseas markets slide

TCL Group broadcast at the annual accounts, the total earnings of 6.59 billion yuan, up 45.66 per hundred, ownership of recorded businesses snare earnings of 501 million, an boost of 26.60%. Achieve this year's TCL Group functioning earnings 38.414 billion yuan, of which 37.367 billion yuan sales revenue. By district, sales in the household implementation 20.693 billion yuan, accounting for 55.38%; accomplish overseas sales of 16.674 billion yuan, 44.62 per hundred ratio.

The export-oriented enterprises in China last year made a good record, for a total sale of 4,184,000 Units LCD television, an increase of 233.1 percent, the global market share increased from 13 to No. 8; TCL Communications, the total sales volume grew 15 %; home appliance industries, achieve a gross profit margin increased year-over-year. However, the overseas business by the global financial crisis influence.

Some export-oriented businesses are in addition affected. Chinese Business Net said, the trade overseas size of in the household air-conditioning notably down this year, sales of overseas markets to shrink.

"50% of home air-conditioning products are in overseas sales, so the shrinking overseas markets, the impact of the industry be quite tremendous. From the domestic market, the impact of air-conditioning sales are the major real estate and weather, the whole, domestic air conditioner market this year will probably face a very grim environment. "analysts at SG Securities appliances Hung told reporters.

Chinese Business Net written knowledge present that in January 2009 the total in the household trade overseas of 1.9 million air-conditioning entities, sales of 360 million U.S. dollars, with sales in January last year to 3.36 million entities, weighed against to total sales of 550 million yuan, down virtually by half.

Strategies: to the emerging market

TCL Group's overseas markets have been corrected at the matching time fortify its efforts to move into arising markets. TCL Group, said that even though the worldwide fiscal critical purpose has changed the demand for arising markets, but the financial gathering in the Middle East and Africa's Successful Strategies for Product sales, partially counterbalance by diminishing sales in other elements of the impact.

"Shrinking market demand in Europe and America, many of dwelling electric-powered appliance enterprises to bear out constructive modification trade overseas from Europe and the United States slowly deduced markets of deducing nations to arising markets in rank to realise the intent of falling the risk." Hung advised reporters that when .

Consisting mostly of dwelling appliances to OEM goods at the market may be the first to find a way out of the winter. United States President of the Group of frig Wang Jianguo notified reporters that Europe and the United States buyer market conveyed about by turning around the worsening to their OEM-based opportunities. "As the financial worsening in buyer expending tendencies in polarization, on the one hand in the direction of the high-end market, in the end users will turn to low-end market. Our major goods are mostly low-end OEM goods, sales at shopping centres and other passages, Order the present proceeded to augment, often in short provide this year. "

Wang Jianguo, this year the United States and overseas sales of refrigerators goal set at 30% growth, "is expected to total sales at 25 million units, one of the vast majority of products for the OEM."

Deep in the household market TCL Group has in addition become a way of restructuring, and energetically unite the "home appliances to the countryside," the housing in collapsible shelters of its open-channel shade of color video sales. Early in March, the financial gathering advertised add "appliances to the countryside" since, TCL complete video sales developed 16 out of 100, "home appliances to the countryside," the winning sale of 351,800 Units. Start-up in the household demand to make up for some of the trade overseas gap stays in the doldrums.

Yesterday, the Department of Public Works note CRT hue television groups will advance the trade items levy refund rate to 17%, furthermore burdened by the heaviness of the hue television enterprise bind loosened. - 18762

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